In 2015, Tata became the first Indian company to be endorsed by the international superstar Lionel Messi, an Argentine national and former Barcelona player. Tata has a track record of appointing celebrities as brand ambassadors. However, the automaker went above and beyond in November 2015 to sign the biggest football player in the world to serve as its worldwide brand ambassador for its passenger cars.
Tata Motors needed to create a big impression when it unveiled its brand-new hatchback, the Zica (now the Tiago), during its difficult period in the past.
For the first time, the Passenger Vehicle Business will launch a comprehensive brand association campaign featuring a brand ambassador. The global sports icon Lionel Messi will promote Tata Motors as his first Indian brand. It will be a long-term agreement to endorse the Tata Motors passenger car lineup globally.
About Tata Motors
Part of the Tata Group, Tata Motors Limited is an Indian multinational automotive corporation headquartered in Mumbai. The company manufactures buses, vans, lorries, and vehicles. Tata Daewoo in South Korea and Jaguar Land Rover in Britain are examples of subsidiaries.
About Messi
Lionel Messi, born in Rosario, Argentina, in 1987, is regarded by many as one of the best football players of his time, and for good reason. Over his remarkable football career, the record seven-time Ballon d’Or winner has claimed practically every football real estate available.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
