Bollywood actress Sara Ali Khan is the brand ambassador of Shopsy. She was appointed as the brand ambassador in March 2022 and is currently the face of Shopsy.
Shopsy is an e-commerce portal owned by Flipkart Private Limited, which was launched in the year 2021. It works on a no-commission B2B model with a special emphasis on affordable rates for various kinds of products. In December 2021, Shopsy launched its e-grocery services across India. By August 2022, Shopsy had reached the milestone of 100 million users. In September 2022, Shopsy introduced a vernacular search feature to allow the non-English speaking population to shop using the app. Over 60% of the products listed on Shopsy are priced below Rs. 200.
Shopsy’s 68% of customers come from Tier-2 cities in India. As per Flipkart, Shopsy accounts for 40% of its new customers as of February 2023. Shopsy has grown by over 8.5% on a year-on-year basis in terms of downloads. The number of products sold on the app has reached over 15 crore. Shopsy also claims to have grown by over 5 times since its launch. Grand Shopsy Mela, in this year’s festive season, raked in a huge amount of sales for the e-commerce company.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
