The campaign comprises creatives created specifically for Hindi-speaking consumers, including Aamir Khan and Alia Bhatt; Dulquer and Samantha are featured for the southern markets of Tamil Nadu, Kerala, Karnataka, Andhra Pradesh, and Telangana. Bollywood actors Aamir Khan and Alia Bhatt are featured in the new ‘Karte Ja. Badhte Ja’ campaign by Flipkart-owned digital platform PhonePe.
The well-known couple Dulquer Salmaan and Samantha Prabhu have joined PhonePe, India’s top digital payments company, as brand ambassadors for the southern markets. Additionally, the business created an integrated multi-media campaign for insurance on two wheels. The six ad films that make up the pan-Indian campaign are meant to encourage the formation of new categories and bike insurance renewals on the PhonePe platform.
About Phone Pe
PhonePe is a Bengaluru, Karnataka, India-based financial services provider and digital payments. In December 2015, Rahul Chari, Sameer Nigam, and Burzin Engineer established PhonePe. In August 2016, the Unified Payments Interface-based PhonePe app launched.
About the Campaign
Expanding our “No tension insurance on PhonePe” message, we have introduced a 2-wheeler insurance-focused ad. The campaign examines the relationship between motorcycle riders and traffic cops throughout India, using humor to convey its main point. Popular songs serve as a backdrop, commenting on the parties’ interactions. The promotion encourages riders to purchase bike insurance to avoid any hassles or fines while riding. The advertisement also highlights how simple, quick, inexpensive, and all it takes to purchase insurance using PhonePe is a few smartphone clicks.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
