Beverage manufacturer PepsiCo announced a new campaign aimed at younger consumers in anticipation of a long summer that could boost sales of cold beverages. The company also named actor Ranveer Singh as its brand ambassador for 2023. Ranveer Singh has become the latest celebrity endorser for Pepsi. Salman Khan was signed on by the brand in 2019.
The “Rise up Baby” ad is another way the corporation is showcasing young people’s lifestyles; according to the cola manufacturer, this generation is always defying social conventions and redefining what success and happiness mean to them. This generation, it said, lives life on their terms, whether it be through their carefree attitude toward social criticism, forging a route to pursue their ambitions, or even their bold thumkas on reels.
About Pepsi
Produced by PepsiCo, Pepsi is a cola-flavoured carbonated soft drink. Caleb Bradham invented and developed it in the United States in 1893. It was renamed Pepsi-Cola in 1898 and then shortened to Pepsi in 1961.
About Ranveer Singh
Indian actor Ranveer Singh Bhavnani performs in Hindi movies. He has won numerous honors, including five Filmfare Awards. He is one of the highest-paid actors in India and has been listed since 2012 on Forbes India’s Celebrity 100 list.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
