Maaza, Coca-Cola India’s popular mango drink, has launched its latest campaign ‘Dildaar Bana De,’ featuring veteran actor Amitabh Bachchan and actress Pooja Hegde. The TV commercial was directed by acclaimed filmmaker Shoojit Sircar, known for successful movies like Vicky Donor, Piku, October, Sardar Udham, among others.
Since its inception in 1976, Maaza has been a beloved mango drink in India and remains a cornerstone of Coca-Cola India’s product lineup. The campaign ‘Dildaar Bana De’ aims to capture the essence of generosity and the rich symbolism of the mango, signifying prosperity and kindness. Conceptualized by McCann World Group, it resonates with individuals who exhibit magnanimity and compassion in their actions.
Maaza Brings Together Amitabh Bachchan And Pooja Hegde
Beyond its commercial goals, Maaza aims to maintain its position as India’s favorite mango drink while contributing to the socio-economic growth of Indian farmers. The brand’s unique manufacturing process emphasizes the use of local ingredients, aligning with Coca-Cola’s ‘Fruit Circular Economy’ initiative.
This sustainability program, initiated in 2011 with ‘Project Unnati Mango’ in Andhra Pradesh, focuses on reducing input costs for farmers, enhancing productivity, supporting local procurement of agricultural products, boosting export demand for locally grown fruits, and improving farmer livelihoods while minimizing wastage throughout the value chain.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
