Actor and producer Vijay Devarakonda has been selected as the new brand ambassador for Fastrack watches to capitalize on his notoriety and establish a rapport with young Indians.
Fastrack’s head of marketing and product, Ajay Maurya, stated in a news release on August 31 that “with this brand campaign, Fastrack puts a spotlight on the inconsistencies which define the lives of the youth as well as are integral to their way of expressing themselves.” “BeBoth” celebrates this facet of young people’s lives by integrating the brand into their style. The marketing head expressed their excitement about working with the gifted trendsetter Vijay Devarakonda, the ideal spokesperson for Fastrack’s new brand approach, since he adds authenticity, adaptability, and flair to the campaign.
Employing a split-screen effect, Devarakonda simultaneously showcases two facets of his style personality in the campaign film. Using the “Subtly Dramatic” and “Seriously Playful” modeling approaches, Devarakonda introduces the new Fastrack Be Both collections.
The advertising campaign showcases a selection of fifteen distinct timepieces featuring design aspects that are at odds with one another.
About Fastrack
Established in 1998 as a Titan Watches subsidiary, Fastrack is a retail fashion accessory business based in India. Fastrack was split off as a separate company in 2005 to cater to India’s expanding fashion market and urban youth.
These timepieces feature chronograph, multifunction, and skeletal automatic designs for young males and bling rose gold, one-of-a-kind bracelet designs for young women. Deverakonda Actor, producer, and businessman Vijay Sai, better known by his stage name Vijay Deverakonda, hails from India. He primarily works in Telugu films and has produced a few Hindi and Tamil productions.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
