The Dream 11 app is a game platform, and Mahendra Singh Dhoni is its brand ambassador. Platform users can play fantasy sports like football, basketball, cricket, etc. Currently, two crore sports lovers use the gaming site to play fantasy football, kabaddi, cricket, and NBA.
As part of their multi-channel marketing effort 2019, Dream11 signed seven cricket players and partnered with 7 Indian Premier League teams. Dream11 named Samantha Ruth Prabhu and Kartik Aaryan as brand ambassadors starting in March 2022. For the first time, the corporation enlisted personalities from industries other than athletics to serve as brand ambassadors.
Dream11’s strategic endeavors to enhance fan loyalty and expand the reach of fantasy sports beyond sports fans to a broader national audience are symbolized by this cooperation.
About Dream 11
Users of the Indian fantasy sports platform Dream11 can play American football, hockey, futsal, baseball, basketball, rugby, volleyball, cricket, and football. In 2008, Harsh Jain, the son of Indian industrialist Anand Jain, and Bhavit Sheth co-founded Dream11.
During the 2017 Indian Premier League, the firm first appointed pundit Harsha Bhogle as a brand ambassador. During the 2018 Indian Premier League, cricket player Mahendra Singh Dhoni, who served as Dream11’s brand ambassador, unveiled the “Dimaag se Dhoni” media campaign. As cricket ambassadors for Dream11, they also have Rohit Sharma, Shikhar Dhawan, Shreyas Iyer, Rishabh Pant, Hardik Pandya, and Jasprit Bumrah.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
