Shah Rukh Khan, the superstar of Bollywood, has been announced as the brand ambassador for Bigbasket, India’s largest online supermarket. This strategic move comes as Bigbasket unveils a fresh brand identity and gears up for an ambitious growth trajectory. Hari Menon, the CEO of Bigbasket, highlighted the company’s remarkable growth and evolution in recent years. He emphasized incorporating new business lines, expanded product offerings, and an increased presence in multiple cities across India.
Big Basket Announces Shahrukh Khan As The Brand Ambassador.
Bigbasket is planning an aggressive expansion into 50 non-metro cities by the year’s end and is set to introduce one-hour express delivery services across all its operating cities. Additionally, the company is gearing up to launch specialty stores offering unique merchandise and has already introduced premium coffee under its brand, with more exclusive products in the pipeline. The recent upgrades to its mobile apps for both Android and iOS devices also signify the platform’s commitment to enhancing user experience.
More Details about Bigbasket
Bigbasket’s catalog boasts over 15,000 products, encompassing fresh fruits and vegetables, grocery items, meats, personal care products, home and kitchen essentials, providing customers with a comprehensive online shopping experience. The platform prides itself on guaranteed on-time delivery, a high order fill rate, and a customer-friendly return policy, making it a preferred choice among today’s grocery shoppers seeking convenience and quality.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
