Parle Agro, the beverage company, recently announced that they’ve roped in renowned actors Ram Charan and Alia Bhatt as brand ambassadors for their popular drink, Frooti. This move adds them to the star-studded lineup of Parle Agro brand ambassadors, which already includes Priyanka Chopra for Appy Fizz, Arjun Kapoor for B Fizz, and Varun Dhawan for Smoodh, the flavored milk product.
Nadia Chauhan, Joint Managing Director & CMO of Parle Agro, expressed her enthusiasm for the upcoming summer season, marking a return after a two-year break. She highlighted their plans to launch four major campaigns, aiming to genuinely connect and engage with consumers unlike the past few seasons.
Ram Charan As The Brand Ambassador Of Frooti
Ram Charan, sharing his excitement about joining the Parle Agro family and endorsing Frooti, conveyed his delight in being associated with such an iconic youth brand. He mentioned Frooti as his all-time favorite mango drink and expressed eagerness for the public to see the upcoming campaign.
This collaboration marks a significant step for Parle Agro in leveraging the popularity and appeal of these actors to strengthen their brand presence and connect with a wider audience during the upcoming season.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
