Cricketers Jemimah Rodrigues, Hardik Pandya, Shreyas Iyer, and KL Rahul, along with actresses Rashmika Mandhana and Kiara Advani, are the brand ambassadors of boAt. Jemimah Rodrigues is the latest addition, with the company announcing her appointment in July 2023.
boAt is a multi-consumer electronics products brand with a diverse product range, including headphones, earphones, wireless speakers, chargers, powerbanks, smart watches, smart rings, and cables. The company was founded by Aman Gupta and Sameer Mehta in the year 2014. boAT initially sold its products through the e-commerce store Amazon. Later, it developed its own online platform and offline channels.
boAT manufactured its products in China but shifted its manufacturing base to India in 2021. The company entered into a partnership with Dixon Technologies India to manufacture its wireless electronic products in India. In the year 2022, boAt acquired a smart IoT company named KaHa Pte Ltd. based in Singapore.
Apart from influencer marketing, boAt has tie-ups with many events and sports teams to market its products. boAt has marketed its audio devices through many popular events such as Lakme Fashion Week and Sunburn Festival. It also has tie-ups with sports franchises such as Chennai Super Kings and Mumbai Indians.
boAt is the 5th largest global brand in wearable electronics.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
