For Parle-G cookies, the persona of Shaktiman served as a national brand ambassador. Since 1939, the brand has significantly influenced all Indian citizens through its impactful print and television commercials. Shaktiman increased sales of Parle G from 50 tons to 2,000 tons per month. Playing Shaktiman, the name of the 1997–2005 television series, was performed by Mukesh Khanna, a well-known figure in society because of his enormous appeal to young people. Shaktiman’s persona embodied everything Parle-G stood for: vigour, endurance, power, and moral principles.
Parle Agro has several ambassadors to promote various products, such as Apple Fizz and Frooti. Parle Agro signs actor Ram Charan to serve as the Frooti brand ambassador. The faces of Frooti will be Charan and Alia Bhatt, who are now brand spokespersons. As brand ambassadors for Parle’s other goods, Arjun Kapoor is for B Fizz, Priyanka Chopra is for Appy Fizz, and Varun Dhawan is for flavored milk Smoodh.
About Parle G
This brand of biscuits is produced in India by Parle Products. “Bharat ka Apna Biscuit” is Parle G’s brand name. 1929 Parle Products was founded as a confectionary manufacturer in the Mumbai district of Vile Parle. In 1939, Parle Products started producing biscuits. Following India’s independence in 1947, the firm began promoting its Gluco brand of biscuits as an Indian substitute for biscuits bearing British brands.
Many starving people—young and old—have been saved by it at midday or midnight. For many years, it has been a faithful partner when chopping tea. Parle-G is a brand designed for everyone, whether you’re searching for a healthy alternative or just something to snack on after a demanding day of work or school.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
