With Mahesh Babu and Hrithik Roshan as their brand ambassadors, soft drink company Mountain Dew has released two new movies. The brand’s current “Darr Ke Aage Jeet Hai” positioning will be expanded to include more Indian consumers through the new campaign. In the movie, Roshan and Babu are shown preparing for a live television broadcast of a freefall stunt they plan to do in a cargo jet at an extremely high altitude. We witness a concerned Roshan and Babu weighing their options as their crew points out the stunt’s risk factor. They take a sip of Mountain Dew, meet the challenge head-on, and emerge triumphant with a determined expression.
About Mountain Dew
PepsiCo manufactures and owns the carbonated soft drink brand Mountain Dew, which is sometimes spelled Mtn Dew. Barney and Ally Hartman, two Tennessee beverage bottlers, created the original formula in 1940. Bill Bridgforth developed an updated formula in 1958.
Hrithik and Mahesh About Mountain Dew Campaign
Roshan expressed that working with Mountain Dew is always a pleasure. He identifies with the brand’s idea of facing obstacles and overcoming fear with courage. Mahesh Babu stated that he has always related to Mountain Dew’s character of courage over fear and the excitement of the unknown. He expressed his excitement about working with the team again on this action-packed adventure movie.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
