Shafali Verma is the brand Ambassador of brand CEAT. She created history by becoming the youngest cricketer to represent India. She had an impactful style of play characterized by fearlessness and passion. This contributed to India’s victory in the U-19 ICC Cricket World Cup.
Lakshmi Narayanan B, the Chief Marketing Officer of CEAT, emphasized the brand’s deep-rooted commitment to cricket and its strengthened association with the sport over the years. CEAT has consistently prioritized acknowledging and honoring exceptional performances in cricket, notably through the annual CEAT Cricket Ratings and strategic partnerships.
The decision to welcome Shafali Verma into the CEAT family was primarily based on her outstanding on-field achievements. Narayanan highlighted that while a player’s personality holds significance, their consistent success across different formats aligns with CEAT’s values. Shafali’s embodiment of excellence and determination resonates strongly with what CEAT champions. The brand looks forward to a fruitful partnership, affirming its commitment to supporting and uplifting cricket.
Expressing her enthusiasm about joining CEAT, Shafali Verma mentioned her pride in becoming a part of a brand associated with exceptional cricketers. She highlighted CEAT’s role in recognizing women’s cricket, making her association with the brand even more special and meaningful.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
