Too Yumm has announced Varun Dhawan as the brand ambassador for their “Namkeen ke Shaukeen” campaign for 2023. Bollywood star Varun Dhawan has been signed on by Guiltfree Industries, a new-age snack brand from the FMCG branch of the RP-Sanjiv Goenka Group, to serve as the brand ambassador for their new Traditional Indian Namkeen line, which is being released in the market. They have released a new digital ad video with him in it. This film will serve as the launch pad for several innovative marketing on the property.
About Too Yumm
The snacking industry has seen a market disruption from Too Yumm. The movie showcases 11 well-liked Namkeen variations prepared with rice bran rather than palm oil, signifying their debut in the Indian traditional Namkeen market. Too Yumm Namkeens offers customers a more sophisticated snacking experience that is healthier than other Namkeen options that are accessible because it mixes its distinctive expertise of healthier snacking with the traditional taste of Namkeen.
Using rice bran oil, Namkeen’s saturated fat content can be reduced by up to 35% while maintaining its beloved traditional flavor among Indian consumers. With its delicious, healthful, and inventive items, the campaign hopes to forge a close bond with consumers and persuade them to select “No Palm Oil” goods.
Varun Dhawan chosen as a brand ambassador of Too Yumm
According to Vice President Mr. Yogesh Tewari, Varun Dhawan’s wit, enthusiasm, and quirkiness perfectly capture the tenets of their business. He believes Too Yumm’s association with Dhawan will boost their exposure and effect. The brand is launching a novel digital-first campaign with a robust influencer component to improve customer recognition and engagement.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
