Kartik Aaryan, a millennial sensation, has joined the ranks of Cadbury Dairy Milk Silk, the popular premium chocolate brand in India. The romantic appeal of the brand is ideally complemented by the actor, who has been slaying the box office with a string of romantic comedy hits. His dependability aligns with Cadbury Dairy Milk Silk’s brand loyalty, so both parties stand to gain.
On Tuesday, chocolate manufacturer Mondelez India announced that Bollywood actor Kartik Aaryan will be the new face of their luxury chocolate line, Cadbury Dairy Milk Silk. According to the firm, the actor is a good fit for the romantic appeal of the brand. Actors who have previously been in Silk advertisements, including Nimrat Kaur, Disha Patani, and Kalidas Jayaram, are joined by Aaryan.
About Dairy Milk
Cadbury produces the British milk chocolate brand Cadbury Dairy Milk. It was first made available in the UK in June 1905 and currently includes a variety of goods. All dairy milk brands’ products are manufactured only with milk chocolate.
Anil Viswanathan, senior director of Cadbury, stated that since its launch, Cadbury Dairy Milk Silk has emerged as one of our most popular chocolate innovations nationwide. It has taken the lead in the premium segment, providing consumers with a distinctive and decadent experience. He said they think that working with Kartik Aaryan can further cement our relationship with the younger generation, building on Silk’s appeal.
With a strong background in business-finance, Anantha Nageswaran is specialises in business, finance, insurance, loan investment topics writing.
